This year might go down as one of the biggest years in terms of successful people saying (and doing) stupid things, making poor PR decisions and getting called onto the mat for them. Recently, we’ve seen two major flare-ups involving a senior exec from Uber...
It’s been said that success doesn’t come easy, and success in PR is no exception. There are shortcuts and cases where there are ways to get easy wins, but they are rare. Many startups dabbling their toes in the PR waters seem to be frustrated with the results they...
In Part 1 of our Ground Rules of IPO PR, we looked at some key rules for getting though the days leading up to your company’s IPO and beyond. In Part 2, we’re looking a little closer at the CEO and what they need to keep top of mind. CEOs are a breed unto themselves –...
Let’s look at some of the IPO PR ground rules to know when it comes to taking your company public. It’s worth taking a moment to share some advice around IPO day that CEOs, CMOs and PR heads can take to heart. Assuming you’ve followed all of the best IPO PR...
I changed the way I shave. Every few years, convinced that there’s a better way out there, I change my daily shaving regimen. I’ve tried just about every method – wet, dry, with a razor with five blades, an electric razor, Dollar Shave Club, with gel, foam, soap,...
Language evolves. When was the last time you said the word “ye”? When was the last time you put an umlaut on anything that wasnt German or Mötley-Crüe-related? For that matter, when was the last time anyone wrote about Mötley Crüe? Did you know that there are four...
