The importance of strategic PR leading up to an IPO

The importance of strategic PR leading up to an IPO

I was quoted in Canada’s Financial Post, talking to Christine Owram about Uber’s PR push leading up to its possible IPO. You can read the article here or read more about how companies should be thinking about IPO PR earlier rather than later here. Photo...
The Press Release is Dead. Or is it?

The Press Release is Dead. Or is it?

Many articles have been written asking “Is the press release dead?” The “death of the press release” story has practically become an internet meme and is one that gets trotted out religiously. It’s usually fairly self-serving to the organization putting it...
IPO PR Ground Rules (Part 2): Don’t Hang On To Your Ego

IPO PR Ground Rules (Part 2): Don’t Hang On To Your Ego

In Part 1 of our Ground Rules of IPO PR, we looked at some key rules for getting though the days leading up to your company’s IPO and beyond. In Part 2, we’re looking a little closer at the CEO and what they need to keep top of mind. CEOs are a breed unto themselves –...
Managing Tech IPO PR in the Social Age

Managing Tech IPO PR in the Social Age

Managing Tech IPO PR in the Social Age (via Clement Communications) In the wake of Facebook’s shares rising above its IPO levels for the first time since it went public and the rumors of Twitter’s IPO, interest in tech IPOs have ratcheted up again. About  40% (39 of...
IPO+1: Icing on the Cake and PR Lessons Learned

IPO+1: Icing on the Cake and PR Lessons Learned

Today marks the one year anniversary of Splunk’s listing on the NASDAQ exchange. By most accounts, it was one of 2012’s most successful IPOs. A year later, it’s worth looking back at Splunk’s IPO to see what worked and the lessons learned.   I’m very proud to have...