Every CMO wants the approval and admiration of their CEO. But what do CEOs really want from marketers? Today, we found a cool chart from marketingcharts.com that shared the top problems US CEOs want marketing to solve. The first two deal with increasing sales and...
Navigating the AI Era: Transforming Public Relations in the Digital Age Since nobody’s talking about AI, we thought we’d introduce this new phenomenon to you. LOL! All joking aside, we’re knee-deep in AI at Upright! We’ve had a couple of years...
Working with an Agency to Navigate the Nuances of Company Messaging When starting with clients, our team works to understand their voice – both the corporate tone and that of spokespeople representing the brand. It’s part of messaging, but it’s also bigger. We...
4 + 7 Things to Consider When Hiring a PR Firm You’re ready to hire a PR firm. According to Forbes Council Member John Boyanoski, in his article, Spotting the Difference Between a Good and Bad PR Firm, there are four things to look for. We read the article, and...
What Should Your Company Expect When You Hire a PR Firm? We love our clients and the challenges each one brings. They all come to us with interesting, useful and fabulous businesses, and we wouldn’t take them on as clients if we didn’t believe there was a...
How Can PR Help Your Business? PR builds your company or product’s image so it’s top of mind and desirable for your potential customers. If your company or product isn’t well known, PR is an excellent way to boost your image, frame your reputation, and get noticed. PR...
What is the PR Triangle of Dysfunction? Upright Position Communications CEO Paul Wilke says this triangle is scarier than the infamous Bermuda Triangle south of Florida, where many go in and never come out. That’s pretty scary! But the good news is this triangle...
What makes a good media list? There are a few different opinions on media lists, but one thing is sure: the media landscape is contantly changing. Some PR teams like to “go big” and blast their announcements far and wide; others, like Upright, prefer a...
The public understands when companies face service issues beyond their control – like big ol’ winter storms. During the holidays, that kindness quickly fades when all your competitors are back in business, and your company is still stuck in the snow like Southwest was...
Today’s topic has a name that sounds kind of bad. But it’s not. We’re talking about newsjacking. It’s actually a very respectable PR strategy when it’s done right – the key is to do it right. Time is the Most Critical Element to...
