Press Releases – Why are They So Misunderstood? What press releases can and can’t do for your PR goals Whenever people think about public relations, they think about the press release. A good press release is a public relations staple, but it’s truly...
Have you ever wondered why the story that seems important to you doesn’t get covered? We have many clients that want us to get coverage for their announcements. While they may be important to the company, not everything important is considered news. There are...
Practice these Tactics to Tackle Tough Questions It never fails. No matter how much you prepare for the big media interview, the reporter will ask you questions you can’t or don’t want to answer. What do you do? Here are some do’s and don’ts to...
In this video, Upright Position Communication’s CEO, Paul Wilke, and Senior PR Strategist, Janie Gianotsos, discuss the four Cs of successful media interviews and how they can help you master your next media interview. We help many of our clients with media...
When our clients ask us to share something with reporters “on background,” our red flags start waving. There are rare times when this makes sense, but sharing information with reporters while asking them not to attribute this information to anyone specific in your...
Upright CEO Paul Wilke pulled some thoughts and advice together on the recent United Airlines crisis, highlighting what all companies can do in times of trouble. Read it...
Sometimes we’re our own worst enemies. Ryan Lochte managed to prove that single-handedly earlier this week in Rio, when he combined bad boy behavior with tall tales and a very questionable approach of being forth-coming with the media. For nearly three days, the...
Activision Blizzard made a bold acquisition in purchasing King Digital Entertainment for $5.9 billion. A leading video game company buying the maker of a groundbreaking game like Candy Crush is significant news. As we know, big news gets lots of media coverage. I was...
People in the public relations agency business are likely to tell you that PR is best left to the professionals. In most cases, PR does fall into the “Do Not Try This At Home” territory, but there are steps that you can take to practice smart, strategic public...
On August 24, 2014 at 3:20am, a 6.0-magnitude earthquake rocked Napa, California and the surrounding area. This was the largest earthquake to hit the SF bay area since the 1989 Loma Prieta earthquake. As the middle of the night turned into day, those of us in the area...
