4 + 7 Things to Consider When Hiring a PR Firm You’re ready to hire a PR firm. According to Forbes Council Member John Boyanoski, in his article, Spotting the Difference Between a Good and Bad PR Firm, there are four things to look for. We read the article, and...
What Should Your Company Expect When You Hire a PR Firm? We love our clients and the challenges each one brings. They all come to us with interesting, useful and fabulous businesses, and we wouldn’t take them on as clients if we didn’t believe there was a...
How Can PR Help Your Business? PR builds your company or product’s image so it’s top of mind and desirable for your potential customers. If your company or product isn’t well known, PR is an excellent way to boost your image, frame your reputation, and get noticed. PR...
What is the PR Triangle of Dysfunction? Upright Position Communications CEO Paul Wilke says this triangle is scarier than the infamous Bermuda Triangle south of Florida, where many go in and never come out. That’s pretty scary! But the good news is this triangle...
What makes a good media list? There are a few different opinions on media lists, but one thing is sure: the media landscape is contantly changing. Some PR teams like to “go big” and blast their announcements far and wide; others, like Upright, prefer a...
The public understands when companies face service issues beyond their control – like big ol’ winter storms. During the holidays, that kindness quickly fades when all your competitors are back in business, and your company is still stuck in the snow like Southwest was...
Today’s topic has a name that sounds kind of bad. But it’s not. We’re talking about newsjacking. It’s actually a very respectable PR strategy when it’s done right – the key is to do it right. Time is the Most Critical Element to...
Marketing and PR are two peas in a pod. They have many similarities and work in tandem, but they aren’t the same. Businesses need to understand how to set expectations and goals for PR that are realistic and complementary to marketing goals. It’s easy to...
Celebrating 10 Years: A Decade of Upright Position Communications Ten years ago, I had a modest, but (what I thought would be an) achievable goal: Create a small boutique PR firm in the Bay Area that focused on travel and tourism. So that part of Upright’s history...
Awards are not really a PR tool. They aren’t a PR strategy. So why are they appealing? The right award that has impact and moves the needle with customers and clients could be worth the effort. Many awards are not. Unless it’s the Grammys, Oscars or Nobel Prize,...
