Try this at home: 5 tips for DIY PR success

Try this at home: 5 tips for DIY PR success

People in the public relations agency business are likely to tell you that PR is best left to the professionals. In most cases, PR does fall into the “Do Not Try This At Home” territory, but there are steps that you can take to practice smart, strategic public...
The importance of strategic PR leading up to an IPO

The importance of strategic PR leading up to an IPO

I was quoted in Canada’s Financial Post, talking to Christine Owram about Uber’s PR push leading up to its possible IPO. You can read the article here or read more about how companies should be thinking about IPO PR earlier rather than later here. Photo...
Lost Vegas? Why CES isn’t a sure PR bet

Lost Vegas? Why CES isn’t a sure PR bet

I’m not attending the 2015 Consumer Electronics Show (CES) in Las Vegas, and I’m okay with that. For PR professionals, CES is like being in the fourth ring of a three-ring circus: All eyes are on the clowns, the lion tamers and the tight-rope walkers in the other...