What Should Your Company Expect When You Hire a PR Firm? We love our clients and the challenges each one brings. They all come to us with interesting, useful and fabulous businesses, and we wouldn’t take them on as clients if we didn’t believe there was a...
What is the PR Triangle of Dysfunction? Upright Position Communications CEO Paul Wilke says this triangle is scarier than the infamous Bermuda Triangle south of Florida, where many go in and never come out. That’s pretty scary! But the good news is this triangle...
Today’s topic has a name that sounds kind of bad. But it’s not. We’re talking about newsjacking. It’s actually a very respectable PR strategy when it’s done right – the key is to do it right. Time is the Most Critical Element to...
Upright CEO Paul Wilke pulled some thoughts and advice together on the recent United Airlines crisis, highlighting what all companies can do in times of trouble. Read it...
Activision Blizzard made a bold acquisition in purchasing King Digital Entertainment for $5.9 billion. A leading video game company buying the maker of a groundbreaking game like Candy Crush is significant news. As we know, big news gets lots of media coverage. I was...
