Into the deep end: What good crisis comms looks like

Sometimes we’re our own worst enemies. Ryan Lochte managed to prove that single-handedly earlier this week in Rio, when he combined bad boy behavior with tall tales and a very questionable approach of being forth-coming with the media. For nearly three days, the...
The importance of strategic PR leading up to an IPO

The importance of strategic PR leading up to an IPO

I was quoted in Canada’s Financial Post, talking to Christine Owram about Uber’s PR push leading up to its possible IPO. You can read the article here or read more about how companies should be thinking about IPO PR earlier rather than later here. Photo...