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The Shoehorn Effect, or “Another Reason Press Releases Get a Bad Rap”

The Shoehorn Effect, or “Another Reason Press Releases Get a Bad Rap”

by Paul Wilke

Activision Blizzard made a bold acquisition in purchasing King Digital Entertainment for $5.9 billion. A leading video game company buying the maker of a groundbreaking game like Candy Crush is significant news. As we know, big news gets lots of media coverage. I was...
The Slow PR Movement: How Understanding the True Nature of PR Leads to Better Results

The Slow PR Movement: How Understanding the True Nature of PR Leads to Better Results

by Paul Wilke

It’s been said that success doesn’t come easy, and success in PR is no exception. There are shortcuts and cases where there are ways to get easy wins, but they are rare. Many startups dabbling their toes in the PR waters seem to be frustrated with the results they...

Recent Posts

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  • The Shoehorn Effect, or “Another Reason Press Releases Get a Bad Rap”
  • Try this at home: 5 tips for DIY PR success

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