Try this at home: 5 tips for DIY PR success

Try this at home: 5 tips for DIY PR success

People in the public relations agency business are likely to tell you that PR is best left to the professionals. In most cases, PR does fall into the “Do Not Try This At Home” territory, but there are steps that you can take to practice smart, strategic public...
The Press Release is Dead. Or is it?

The Press Release is Dead. Or is it?

This week, I saw that MarketWired (a company with a focus on distributing press releases) issued a blog post titled “Is the press release dead?”, which is sort of like IHOP putting out a blog post asking “Is pancake eating a thing of the past?”. The “death of the...