by Paul Wilke
People in the public relations agency business are likely to tell you that PR is best left to the professionals. In most cases, PR does fall into the “Do Not Try This At Home” territory, but there are steps that you can take to practice smart, strategic public...
by Paul Wilke
It’s been said that success doesn’t come easy, and success in PR is no exception. There are shortcuts and cases where there are ways to get easy wins, but they are rare. Many startups dabbling their toes in the PR waters seem to be frustrated with the results they...
by Paul Wilke
Many articles have been written asking “Is the press release dead?” The “death of the press release” story has practically become an internet meme and is one that gets trotted out religiously. It’s usually fairly self-serving to the organization putting it...
by Paul Wilke
I wrote this piece on networking, proving that just because it’s necessary, doesn’t mean networking has to be a necessary evil. Read...
by Paul Wilke
In Part 1 of our Ground Rules of IPO PR, we looked at some key rules for getting though the days leading up to your company’s IPO and beyond. In Part 2, we’re looking a little closer at the CEO and what they need to keep top of mind. CEOs are a breed unto themselves –...
