Try this at home: 5 tips for DIY PR success

Try this at home: 5 tips for DIY PR success

People in the public relations agency business are likely to tell you that PR is best left to the professionals. In most cases, PR does fall into the “Do Not Try This At Home” territory, but there are steps that you can take to practice smart, strategic public...
Lost Vegas? Why CES isn’t a sure PR bet

Lost Vegas? Why CES isn’t a sure PR bet

I’m not attending the 2015 Consumer Electronics Show (CES) in Las Vegas, and I’m okay with that. For PR professionals, CES is like being in the fourth ring of a three-ring circus: All eyes are on the clowns, the lion tamers and the tight-rope walkers in the other...