The public understands when companies face service issues beyond their control – like big ol’ winter storms. During the holidays, that kindness quickly fades when all your competitors are back in business, and your company is still stuck in the snow like Southwest was...
Today’s topic has a name that sounds kind of bad. But it’s not. We’re talking about newsjacking. It’s actually a very respectable PR strategy when it’s done right – the key is to do it right. Time is the Most Critical Element to...
Marketing and PR are two peas in a pod. They have many similarities and work in tandem, but they aren’t the same. Businesses need to understand how to set expectations and goals for PR that are realistic and complementary to marketing goals. It’s easy to...
Awards are not really a PR tool. They aren’t a PR strategy. So why are they appealing? The right award that has impact and moves the needle with customers and clients could be worth the effort. Many awards are not. Unless it’s the Grammys, Oscars or Nobel Prize,...
Press Releases – Why are They So Misunderstood? What press releases can and can’t do for your PR goals Whenever people think about public relations, they think about the press release. A good press release is a public relations staple, but it’s truly...
Have you ever wondered why the story that seems important to you doesn’t get covered? We have many clients that want us to get coverage for their announcements. While they may be important to the company, not everything important is considered news. There are...
