by Janie Gianotsos
How Can PR Help Your Business? PR builds your company or product’s image so it’s top of mind and desirable for your potential customers. If your company or product isn’t well known, PR is an excellent way to boost your image, frame your reputation, and get noticed. PR...
by Janie Gianotsos
What is the PR Triangle of Dysfunction? Upright Position Communications CEO Paul Wilke says this triangle is scarier than the infamous Bermuda Triangle south of Florida, where many go in and never come out. That’s pretty scary! But the good news is this triangle...
by Janie Gianotsos
What makes a good media list? There are a few different opinions on media lists, but one thing is sure: the media landscape is contantly changing. Some PR teams like to “go big” and blast their announcements far and wide; others, like Upright, prefer a...
by Janie Gianotsos
The public understands when companies face service issues beyond their control – like big ol’ winter storms. During the holidays, that kindness quickly fades when all your competitors are back in business, and your company is still stuck in the snow like Southwest was...
by Janie Gianotsos
Today’s topic has a name that sounds kind of bad. But it’s not. We’re talking about newsjacking. It’s actually a very respectable PR strategy when it’s done right – the key is to do it right. Time is the Most Critical Element to...
