Every CMO wants the approval and admiration of their CEO. But what do CEOs really want from marketers? Today, we found a cool chart from marketingcharts.com that shared the top problems US CEOs want marketing to solve. The first two deal with increasing sales and...
Navigating the AI Era: Transforming Public Relations in the Digital Age Since nobody’s talking about AI, we thought we’d introduce this new phenomenon to you. LOL! All joking aside, we’re knee-deep in AI at Upright! We’ve had a couple of years...
Working with an Agency to Navigate the Nuances of Company Messaging When starting with clients, our team works to understand their voice – both the corporate tone and that of spokespeople representing the brand. It’s part of messaging, but it’s also bigger. We...
4 + 7 Things to Consider When Hiring a PR Firm You’re ready to hire a PR firm. According to Forbes Council Member John Boyanoski, in his article, Spotting the Difference Between a Good and Bad PR Firm, there are four things to look for. We read the article, and...
What Should Your Company Expect When You Hire a PR Firm? We love our clients and the challenges each one brings. They all come to us with interesting, useful and fabulous businesses, and we wouldn’t take them on as clients if we didn’t believe there was a...
How Can PR Help Your Business? PR builds your company or product’s image so it’s top of mind and desirable for your potential customers. If your company or product isn’t well known, PR is an excellent way to boost your image, frame your reputation, and get noticed. PR...
