What Should Your Company Expect When You Hire a PR Firm? We love our clients and the challenges each one brings. They all come to us with interesting, useful and fabulous businesses, and we wouldn’t take them on as clients if we didn’t believe there was a...
What is the PR Triangle of Dysfunction? Upright Position Communications CEO Paul Wilke says this triangle is scarier than the infamous Bermuda Triangle south of Florida, where many go in and never come out. That’s pretty scary! But the good news is this triangle...
What makes a good media list? There are a few different opinions on media lists, but one thing is sure: the media landscape is contantly changing. Some PR teams like to “go big” and blast their announcements far and wide; others, like Upright, prefer a...
