I’m not attending the 2015 Consumer Electronics Show (CES) in Las Vegas, and I’m okay with that. For PR professionals, CES is like being in the fourth ring of a three-ring circus: All eyes are on the clowns, the lion tamers and the tight-rope walkers in the other...
It’s been said that success doesn’t come easy, and success in PR is no exception. There are shortcuts and cases where there are ways to get easy wins, but they are rare. Many startups dabbling their toes in the PR waters seem to be frustrated with the results they...
