I was quoted in Canada’s Financial Post, talking to Christine Owram about Uber’s PR push leading up to its possible IPO. You can read the article here or read more about how companies should be thinking about IPO PR earlier rather than later here. Photo...
In Part 1 of our Ground Rules of IPO PR, we looked at some key rules for getting though the days leading up to your company’s IPO and beyond. In Part 2, we’re looking a little closer at the CEO and what they need to keep top of mind. CEOs are a breed unto themselves –...
Let’s look at some of the IPO PR ground rules to know when it comes to taking your company public. It’s worth taking a moment to share some advice around IPO day that CEOs, CMOs and PR heads can take to heart. Assuming you’ve followed all of the best IPO PR...
