Lost Vegas? Why CES isn’t a sure PR bet

Lost Vegas? Why CES isn’t a sure PR bet

I’m not attending the 2015 Consumer Electronics Show (CES) in Las Vegas, and I’m okay with that. For PR professionals, CES is like being in the fourth ring of a three-ring circus: All eyes are on the clowns, the lion tamers and the tight-rope walkers in the other...
The Press Release is Dead. Or is it?

The Press Release is Dead. Or is it?

Many articles have been written asking “Is the press release dead?” The “death of the press release” story has practically become an internet meme and is one that gets trotted out religiously. It’s usually fairly self-serving to the organization putting it...