Activision Blizzard made a bold acquisition in purchasing King Digital Entertainment for $5.9 billion. A leading video game company buying the maker of a groundbreaking game like Candy Crush is significant news. As we know, big news gets lots of media coverage. I was...
People in the public relations agency business are likely to tell you that PR is best left to the professionals. In most cases, PR does fall into the “Do Not Try This At Home” territory, but there are steps that you can take to practice smart, strategic public...
As PR professionals, we don’t often get to talk to reporters about anything other than PR or our clients. Travel and tourism is a strong foundation of Upright Position Communications and something I’m very passionate about, so it was wonderful to be...
It’s been said that success doesn’t come easy, and success in PR is no exception. There are shortcuts and cases where there are ways to get easy wins, but they are rare. Many startups dabbling their toes in the PR waters seem to be frustrated with the results they...
